Is your target group too broad? Probably.
If you offer a product or service with wide appeal, or you have a diverse customer base, the concept of target markets can become really complicated. But If you sell to “everybody,” then how are you supposed to define your target market? Firstly don't make the common mistake I see all the time. Although target market and demographic are closely related terms, they are not the same! Everyone Is Not a Demographic. Demographics are subsets of a target market that share particula